MARKETING OF FROZEN FISH IN REMO DIVISION OF OGUN STATE, SOUTH WEST NIGERIA

Abstract

This study examined the marketing of frozen fish in Remo division of Ogun State. Data were collected with the
aid of structured questionnaire to extract information from 25 frozen fish marketers randomly selected from the
three selected markets in the study area. The study revealed that majority of the frozen fish marketers (60%) were
males with age ranging from 41-50 years. Majority of the fish marketers (64%) are literate, who kept formal
records of daily sales. Majority of the respondents are experienced fish marketers with over 15years experience
in the business. The cost and return analysis showed that fish marketing is profitable. Despite these positive
indicators of marketing performance, fish marketers identified lack of government assistance, lack of capital, high
cost of fishing materials, spoilage during storage and lack of space to display fish in the market as their most
important problems in fish marketing. Based on the findings of the study, it was recommended that the government
should assist the fish marketers by making provision for credit and loan facilities, encourage formation of
cooperative societies, provision of storage facilities to minimize spoilage and regulation of the tax rate.